Poster Analysis

This poster is used to not only sell the album, but sell herself as an artist. This poster markets Rihanna as being a rebellious, young artist by having several small things on her poster, such as the use of smoke coming out of her mouth, this shows her bad and sexy side because smoking is portrayed as bad, therefore if Rihanna's doing it she's bad too. It also represents youth as it's usually young people who smoke to try new things and feel older, this is what young teens want. The black background on the poster helps Rihanna, who is lit up by the flash, stand out, so when people walk by bright Rihanna will catch their eye. It shows two different album covers, not only does this show passers by that there is a choice in album, but one of the albums is coloured and the only thing that is coloured on the whole poster, therefore grabbing people's attention. The rips on the poster represents herself as an artist being young, because stereotypically young teens don't look after their things, therefore getting rips. It also represents her music and attitude which are both intended to be bad and rebellious.

This poster was created to not only sell the album, but to sell Katy Perry. This poster markets her as being a fun, sexy, colourful, bubbly and enthusiastic artist. The use of the busy background implies that Katy Perry is a fun, young artist, this poster was created for a different audience to Rihanna's because Katy Perry doesn't look very rebellious, therefore the teens that are wanting rebellion aren't going to find it in Katy Perry. The text isn't very clear to see because of the busy, colourful background, but this could imply that Katy Perry thought her fans and people who are interested in her style of music would know about the dates. Katy Perry has a serious face, rather than her bubbly, smiling self, this could possible imply to her fans that her music isn't always going to be fun and careless, it may possibly turn serious and have some deep-thinking lyrics involved.

This poster was created to sell the album, but also sell the band as well, it markets them to be a young band, who enjoy the vintage look. They aren't portrayed to be as 'rebellious' as Rihanna, but they also aren't marketed to look as 'fun and bubbly' as Katy Perry, they're about in the middle. The clear difference between Paramore's poster and Rihanna's and Katy Perry's is that this one is landscape, this is used for a band more I'd say, because it's easier to fit all the information on and two or more people. The use of the 3D looking photograph of the band is to show casual-ness and friendliness, the photograph doesn't look fake, it looks like a friend has taken it while they were getting ready, this implies to their fans that they are a very laid back band and they write music because they enjoy it. The use of the butterflies gives quite a simple, yet brilliant vibe, because the butterflies are taken apart, they look like they're being examined, therefore represents their music on the outside amazing, but when looking deeper there's more too it. Like Rihanna's poster, this has a colour scheme, which is browns and yellows, this going with the background which is wood and goes with the album cover which is cream and yellow. All of the information is taped on, this gives a scrapbook effect, like I stated earlier a laid back feel to their album.