Digipak Design (computer)



Magazine Advert Design (computer)

 

Shooting Schedule

Locations

I have chosen several different locations, one of them being Wollaton Hall. I have chosen this location because I think this would look brilliant as his house, he's meant to be a very rich 'sugar daddy', therefore by implying that Wollaton Hall is his house, this will convince the audience that he is very rich.

I think this location is brilliant also because it's very different and traditional English, which Lana Del Rey isn't.

It was a brilliant day to take the images for my location shots because there wasn't anyone in the shots or around the area I will be filming. The colours that are included in the settings are mainly greens, browns, so I think this will work well as a contrast with the other shots which will be in the bedroom and on the street/city.

The second location I have chosen is my house in Stapleford, I will be using this for the bedroom scene and the singing against the white wall. This worked well, especially with linking with conventions as many other artists have shots like this, whether it be a white background or a plain colours sheet. This also helped the audience focus on the singer and nothing else. 

Another location I have used is outside my house, because it currently under construction it was a good place to use as it was quite messy and rough, therefore representing her life before she met the male role in the video. The use of this location isn't major and isn't shown a lot, but I think the use of it is effective and also adds more locations.

One location that I used in only a few shots was the bath in my bathroom, I thought this worked very well as it's not a usual location for artists. I also thought that by having the singer in the bath topless (without revealing anything) that gave the video a bit of an edge which is what artists like to do, it grabs the audience's attention.

Off To The Races - Lana Del Rey

I looked up 'Off to the Races' by Lana Del Rey and found the meaning of the song 'a young girl (sex worker/addict/prostitute) being saved from the streets of Vegas by a 'sugar daddy' (older wealthy man). A little bit "pretty woman" and a lot of inspiration from "Lolita" the words "light of my life, fire of my loins" are the first lines in the book. She knows she is arousing his sexual desire and he is happy to watch her and give her money/lifestyle that would be hard to leave.'

Therefore after reading this I have got inspiration from it and have a vague plan and story for the video, I believe i am going to have it mostly narrative-based.


I have also looked up the lyrics and are going through them to have a look what sort of words are included in the song.



I think these lyrics do represent the meaning that I found when researching, because lines such as 'My old man is a bad man', this quote shows that he isn't her age and that he is a 'bad man', therefore does dodgy things, referring to the 'pimp/sugar daddy'. 'He doesn't mind I have a Las Vegas past', this sounds like she lives in a busy town and because she's mentioning it, it's not a good past. 'He loves me with every beat of his cocaine heart', this quote shows that he has taken drugs, therefore links to the 'bad man'.

'Watch me in the swimming pool bright blue ripples you, sitting sipping on your black Cristal', the use of 'watch me' implies that she's an object therefore he can watch her, but she doesn't mind because she's telling him to watch her, not stating that he is watching her.

One of the confusing, yet clever things about this song is that all the chorus' in this song aren't the same because they have a few lines that are changed such as, in the first chorus she sings 'I'm your little scarlet, starlet...' in the second chorus she sings, 'I'm your little harlot, startlet...', therefore for the video I won't be able to have a recording that I can play for every chorus.

LYRICS

My old man is a bad man but
I can't deny the way he holds my hand
And he grabs me, he has me by my heart
He doesn't mind I have a Las Vegas past
He doesn't mind I have an LA crass, way about me
He loves me with every beat of his cocaine heart

Swimming pool glimmering darling
White bikini off with my red nail polish
Watch me in the swimming pool bright blue ripples you
Sitting sipping on your black Cristal
Oh yeah

Light of my life, fire of my loins
Be a good baby, do what I want
Light of my life, fire of my loins
Give me them gold coins, gimme them coins

And I'm off to the races, cases of Bacardi chasers
Chasing me all over town
Cause he knows I'm wasted, facing
Time again at Riker's Island and I won't get out
Because I'm crazy, baby I need you to come here and save me
I'm your little scarlet, starlet singing in the garden
Kiss me on my open mouth
Ready for you

My old man is a tough man but
He's got a soul as sweet as blood red jam
And he shows me, he knows me
Every inch of my tar black soul
He doesn't mind I have a flat broke down life
In fact he says he thinks it's why he might like about me
Admires me, the way I roll like a Rolling Stone

Likes to watch me in the glass room bathroom, Chateau Marmont
Slippin' on my red dress, puttin' on my makeup
Glass film, perfume, cognac, lilac
Fumes, says it feels like heaven to him

Light of his life, fire of his loins
Keep me forever, tell me you own me
Light of your life, fire of your loins
Tell me you own me, gimme them coins

And I'm off to the races, cases of Bacardi chasers
Chasing me all over town
Cause he knows I'm wasted, facing
Time again at Riker's Island and I won't get out
Because I'm crazy, baby I need you to come here and save me
I'm your little scarlet, starlet singing in the garden
Kiss me on my open mouth

Now I'm off to the races, laces
Leather on my waist is tight and I am fallin' down
I can see your face is shameless, Cipriani's basement
Love you but I'm going down
God I'm so crazy, baby, I'm sorry that I'm misbehaving
I'm your little harlot, starlet, Queen of Coney Island
Raising hell all over town
Sorry 'bout it

My old man is a thief and I'm gonna stay and pray with him 'til the end
But I trust in the decision of the Lord to watch over us
Take him when he may, if he may
I'm not afraid to say that I'd die without him
Who else is gonna put up with me this way?
I need you, I breathe you, I never leave you
They would rue the day I was alone without you
You're lying with your gold chain on, cigar hanging from your lips
I said "Hon' you never looked so beautiful as you do now, my man."

And we're off to the races, places
Ready, set the gate is down and now we're goin' in
To Las Vegas chaos, Casino Oasis, honey it is time to spin
Boy you're so crazy, baby, I love you forever not maybe
You are my one true love, you are my one true love

You are my one true love

Treatment

Actors/Performers

For the main female role I have chosen to use Charlotte Hunter, she's 17 years of age and attends the acting club, 'Inspire' therefore she is has more than average knowledge on performing, which will make the music video look great. She has very long brown hair, quite curly, which will go well with the female role in this music video, as she's supposed to be quite bubbly, fun and adventerous, 'up for anything', which I believe curly hair pragmatically links with that; like in the musical 'Grease' the main female character, Sandy, turns into a 'bad girl' and changes her hair from straight and dull, into a curly perm. The performer is in the age of the target audience, therefore links in well with the target audience, she's also a pretty, 'English rose', sort of character therefore will attract male attention, therefore selling Lana Del Rey's song even better. She also attracts female attention, because the young female girls look up to her as a pretty thing who is showered in attention and riches.

Height: 5'5"     Size: 8/10

For the main male role I have chosen to use Bonar Michael, he's also 17 years old and attends the same college as me, therefore he is local and I am able to update him on a daily basis of where, when and how we are meeting for filming. He is quite a big teenage boy, tall and fairly big muscles, therefore he will be brilliant for the 'sugar daddy' role. This actor is in the target audience age range, therefore will appeal to the target audience better than if it was a 30 year old man playing the role. This also appeals to the audience because he's an attractive, young male who will attract young, female attention and attract young, male attention because they look up to him being powerful, rich and having a girl madly in love with him.

Height: 6'1"

Camera Angles

 

The main camera shot that I will be using in my music video is the close-up, this is because in music videos the aim isn't always the story behind the song, it's the performance of the singer, therefore it's easier for the audience to see the artist. I think using this camera angle for the majority of the video, it will also bring the audience closer to the performer and the meaning of the song, it will help the audience understand whether the singer's hurt, in love, happy, anything.

I will also be using a few extreme close-up's to show the main female characters emotion, because the narrative is about her falling in love with the main male character who is a 'sugar daddy/pimp' and he doesn't love her back, therefore I am going to use extreme close-up's on her to show how much emotion she has an usually mid/long-shots on the main male character. Like the previous camera angle it will also bring the audience even closer to the singer and their emotions than the regular close-up, it will create a strong bond between them and the lyrics will mean much more.

The main camera angle I will be using the most is 'eye level', because the music video isn't meant to be a short film, it's a performance-based video which includes a background story. Therefore, the audience can see the lip syncing easier than if I used a high angle all the time. 'Eye level' is very common in music video's because it creates a level with the audience and the performer therefore helping the audience understand things such as, emotions, actions and doings of the performer.




I will also be using some 'high angle shots' to show that the performer is vunerable as she has fallen deeply in love with her 'sugar daddy'. I won't be using many of these because it could be implied that the audience are looking down on her whereas that's not what I want the audience to feel, I want them to have an understanding of what she is going through, rather than looking at her as if she is pathetic.



Some 'low angle shots' will appear in the music video, because I think this angle implies an understanding from the audience, it also implies that the audience look up to the performer and that is an aim because the performer/singer wants respect and people to want to listen to her, rather than using a lot of 'high angle shots'.

Permission for Track

This is the e-mail I have sent to Stranger Records, Lana Del Rey's label to ask for their permission on using this track. I have stated the reason and also asked for some extra information which could be used in research.

I have not yet received a reply

Risk Assessment

For the filming of my music video I will be doing very unusual angles, therefore may have to use things such as ladders to get up and take high shots. This may put me in danger, but I have checked the areas for certain risks such as:

Danger at night scenes:

- I will be accompanied by an adult

- Film earlier in the night, as it is winter it will be getting dark at around 8:00pm

High angles:

- I will be having someone accompany me, whether that be an extra person or one of the actors when they are not being filmed, to stand next to me in case I fall

Accidents and Injuries:

- Got emergency numbers of parents/guardians/999

- First aid kit

Lights
- First aid kit for burns or injuries
- Cables out of the way of me and actors
- Only ever on when needed, to avoid bulbs bursting and overheating

Magazine Advert Idea Sketch

I will be creating another draft of the magazine advert with real images and computerised text, this was just a draft of an idea.

Costume and Prop Ideas

I have chosen these range of clothes because stereotypically I believe this is how a wealthy 'sex object' would look like. I have also added on some simple clothes like the black vest, plain black high heels and the shorts because I will be filming the actress for the videos of her before she met the 'sugar daddy', so she won't be in the expensive jewellery and the fur coat.

I have chosen this range of clothing for the main male character because I want to be able to show the audience that he is a wealthy, sugar daddy, but I'm not wanting the male character to be a stereotypical 'pimp'. I think this would probably look tacky and ruin the feel of the video, therefore I have included some stereotypical signs of a 'pimp' but having the big, gold chains, the big, gold rings and the canes. I also wanted him to show that he has money to spend, therefore the gold cufflinks and the smart suit.

Mindmap

Mindmap on Prezi