Evaluation - Question 4

HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE CONSTRUCTION RESEARCH, PLANNING AND EVALUATION STAGES?

For my research and planning the main technology I used was the internet, I got a lot of information about Lana Del Rey, her record labels, her lyric meanings and more. I believe that if I hadn’t of had the internet then I wouldn’t have been able to be as thorough with my depth of research as I was. I was also able to use the internet to find in depth research on her other videos which would help explain reasons for using certain things in my video which linked with her genre and her star image; I was also able to find templates for storyboards.

 

 

I used new media technologies in order to create my music video in several different ways, for example I used Adobe Premiere Pro editing software to edit my music video all together. A lot of the effects I have added on to my video are from this software and do make my music video work a lot better and create a better continuity. A lot of what I used Premiere Pro for is changing the colours and making them more neutral, I had several clips where they were either too orange and warm or too blue and cold, therefore I used the 'fast colour corrector' to make it a neutral colour.

 I have also used this software to bring together my video clips and the piece of music I used, it was very simple and easy to do. Although, as I mentioned before, I came across a lot of technical issues with Premiere Pro as the clips wasn’t reacting well with the software as I used my Nikon D300, I’m also unsure whether it was the clip of music either way we changed all clips and tracks to MP4. Eventually I managed to get it working and was 2 weeks behind. Not only did I use Premiere Pro to fix all my video together, but I also used it to sort out my video clips and find the best parts of my footage that I can use. I used my Nikon D3100 in many different ways to film, for some shots I had it handheld, for others I had it on a tripod. By using handheld I thought that this gave it a better effect for some shots such as the car scene and the scene where she's posing in the garden with the white jumper on, because in these scenes she isn't meant to be upper class, which she is meant to be when she's with the male character, therefore the way the camera is held and positioned shows this. I also used plenty of close-ups both by using the zoom on the camera and going closer myself, both create a brilliant effect.

 

For my digipak and poster, I used the internet to research ideas for designs, for example I have shown that I was inspired by one of Rihanna’s albums and therefore used a similar design. I also used Adobe Photoshop to create both digipak and poster; I find this software simple and quick to use. I had to use a lot of different layers such as a certain layer for one image, then another layer for an image which is placed on top of that first image, this can get confusing and sometimes if there are a lot of different layers it can get confusing, but I managed to keep the layers organised. I also had to use the Brightness/Contrast on Photoshop a lot as I wanted to make the actress, on my digipak and poster images, almost faded into the background but still with her main features, which are eyes and mouth, visible; therefore changing the brightness and contrast up worked very well.

Not only did I use Photoshop for my digipak and poster, but I also used Microsoft Word to put the text on them. I always choose to use Word instead of Photoshop for text purposes because I always find that Photoshop isn’t made for text, it’s made for images and editing; whereas Word is specifically made for text, therefore there are a lot more options for fonts and it’s easier to use.