This genre is synth-pop and one of the genre characteristics that appear in this music video is the storyline goes fast, it cuts from one situation to another really quickly. Also, the music video is a love story, therefore this is shown to be different to rap, it doesn't have dancing girls, it has a storyline. The relationship between the lyrics and the visuals are quite strong, but its mainly the message behind the song that links with the storyline best. 'Shying away' this is at the end of the video, she climbs in a hole and escapes the men, which links with her shying away from danger, whereas he isn't. 'I'll be coming for you anyway' this is said after she has climbed into the hole, this links with him letting her go and coming after her after he's dealt with the danger. 'I'll be gone in a day or two' this links with him being a drawing and her not able to be with him because of that fact.
There are quite a few close-ups of the drawings and the people in real life, this is used for the storyline, rather than the rap genre, where they use close-ups to show how they can actually rap it rather than having it sped up, these singers don't have to prove any specific bits, a lot of the close-ups show reactions and emotion in this video. There is a reference to the notion of looking because the main female character is looking at the main singer in the magazine, this links with the storyline rather than the performance.
This video includes all three, performance-based because it shows the band playing their instruments and him singing in certain parts, it includes narrative-based because of the storyline of them falling in love and him being a drawing and being chased so they can't be together, but it also includes concept-based because of the idea of the drawings, the theme is a comic strip idea.
I analysed this video because I was wanting to do the cartoon strip idea, but after some thought I have decided against it, the research into it also helped me come to my decision.
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