I found the artist Lana Del Rey and I am wanting to do the song 'Off To The Races', a song sang by her, I researched her and found the genre which is alternative hip-hop and indie pop.
I have looked up the conventions of hip-hop and included in the videos are usually a lot of money, jewellery, girls and cars.The lighting is usually low-key lighting, this is because hip-hop artists/stars are stereotypically party associated, therefore party and perform at night and sleep in the day; however many artists can be unconventional and use a lot of lighting, but stereotypically and usually it's low key. The camera angles are usually high and low to show power. There are a few examples above of the use of camera angles and conventions.
After having a look at who the top artists in hip-hop I have found Jay-Z, T.I, Snoop Dog, Missy Elliott, Lil Kim, Kanye West, Lil Wayne and much more. A lot of their music includes a very strong, deep bass which is one of the conventions of hip-hop. Rap is also usually included in hip-hop, although not in Lana Del Rey's songs so much because her music is 'alternative hip-hop' therefore not all the conventions of hip-hop are there. Many of the song lyrics in hip-hop include song meanings about sex and girls, which is where Lana Del Rey includes this but with more feelings, love and clever lyrics.
Not forgetting that Lana's genre is also indie pop, other popular artists that's genre is indie pop are, The Killers, Florence and the Machine, The Vaccines, Ellie Golding, The Wombats, Marina & the Diamonds and much more. It could be said that many of the songs by these artists include more meaningful lyrics that aren't as objectifying as a stereotypical hip-hop song, like Lana Del Rey does.
The camera angles of indie pop are as follows, point-of-view shots, close-up shots and handheld camera movements, these are used to show the emotion and feelings that are in the songs, they usually use fast cuts and straight cuts. Unlike hip-hop there can be a lot of different props used depending on what the song is about.
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