Lana Del Rey's genre is pop and alternative hip-hop and the characteristics of these don't necessarily show in this video, it could be said that she has done this to show contrast and difference and not be the same as every other pop music video and use the original characteristics.
There isn't a very strong relationship between the lyrics and the visuals, but it could be said that the message behind the song and the visuals is quite strong. The song is about her falling in love with someone and the times they've spent together and there are quite a few bits of film where its a boy and girl together. There's also a part of the song where she sings 'swinging with the old stars' and there's a filming of some celebrities together leaving a certain place. The relationship between the music and visuals is stronger than the lyrics, with every sentence in the song the shots are changed, home videos of people being in love and having fun, this goes with the moral of the song, the beat and the genre/type of the song.
When the artist comes on screen she's only showed as close-ups, this is because the video isn't performance-based, therefore nothing more of her needs to be shown than her lips. There is a slight reference to the notion of looking because Lana Del Rey doesn't really look anywhere other than the camera, this suggests that these sections are performance-based and slightly personal, because if she's looking at someone personally and singing these sort of lyrics it tends to mean something.
This music video is mainly concept-based and the concept being home videos and vintage things, it links with the genre of music quite depressing, yet happy. But it's performance-based in some areas, such as when she's looking at the camera singing, that wouldn't be classed as a concept.
Because the song I have picked for my music video is by Lana Del Rey I thought I'd study a popular Lana Del Rey video, I am going to be using the 'home made video' effect in mine, but not as much as it's used in this video because it could possibly look lazy if I don't have the majority of the filming professional.
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