After researching the genre that Lana Del Rey has labelled her music as, I have had to research different genres of target audience. The first one is 'alternative hip-hop', I believe that the stereotypical target audience for alternative hip-hop is the younger generation from the ages of 13-35.
'I think Del Rey believes her target audience is everyone (from hipster bloggers all the way to top 40 radio), and Born To Die is the sound of her failing to be all things to all people.' This is a quote from an album review on the Internet[1], I agree with this statement because not all her songs are the same, people may say that she has 'depressive music', but a lot of the songs are actually about her being in love and her voice is very entrancing, deep and slow, therefore that could be the 'depressive music' that the non-fans are hearing.
'Perhaps even more interestingly, she's been catapulted to pedestal pin-up girl status for lesbians.' This quote is taken off a blog, the post is called, 'Turning gay for Lana Del Rey'[2]. I believe that this quote isn't to do with her voice as much as it's to do with her looks and the image she portrays, quite a gangster-like, seductive woman. This probably has something to do with her video 'Summertime Sadness' which doesn't show anything explicit, not even kissing, but it hints to the audience that Lana Del Rey, in this music video, is in love with a woman. Which personally, I think shows her fans that she's comfortable with any sexuality, therefore welcoming lesbian and gay fans.
I believe that Lana Del Rey's target audience is a huge range of people, I don't think it's a niche market.
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