LINDY HEYMANNCONCEPT TO CONSUMPTION
When Lindy Heymann first was first given the track she was only told that it was a song and it was by Mark Owen. When she listened to the track she got the idea of 'its the end of the world' from the lyrics and way the song was made. She wanted to shoot the video in an empty part of London, but unfortunately they didn't have the sort of money to make that happen. After deciding that she wanted to shoot this video with a dark twist, Mark Owens record label said that from a marketing point of view, this would push the 'Take That' fans away because quoting Lindy Heymann, Mark Owens is like 'the boy next door'. Soon after that, she met Mark Owen and he agreed with her, he wanted to do something completely different to Take That. Unexpectedly, he didn't think it was dark enough and put the idea forward of him being dead at the end of the video, when this idea arose his record label were really against it, but Mark Owen was determined to push himself. Lindy Haymann then had to make the hard decision of going with the artist who's work it really is, or the record label who are only interested in marketing. She then created a storyboard for the basic story of the video and began filming, Lindy thought it was best to have a second camera for the part that includes a bird flying off, she also had this second camera man (with not as much crew as the first, main camera) to shoot skylines, etc. Everything was shot in a small area, just in different places. The directors, actors and filming crew were out 6-8 (14 hours) working on the video.
